Apolitalking Systems provides general consulting to your campaign. Services include, but are not limited to, assistance in the following areas:

Campaign Organization:

Apolitalking will assist in setting up the structure of the campaign and organizing the campaign personnel in the most productive and efficient manner for the campaign and development of the campaign budget.

Campaign Strategy:

Among the most critical activity is mapping the course of the campaign. Campaign activities must be coordinated, especially the timing and nature of advertising. Strategy also encompasses other campaign activities including the analysis of the opposition's record and campaign as well as research and other data that profiles the district and the constituents.

Strategic Campaign Design:

To be effective, a campaign must have something to say to a voter and an effective method of saying it to them. Our job is to help you design a campaign that works: one that not only gives the voter a reason not to vote for your competition, but also a good reason or reasons to vote for you. It is our job to help you win the greatest number of votes possible at the lowest possible cost.

Political Advertising / Media:

The correct use of advertising is the single most important task in a campaign. Your campaign must certainly target voters, but it also must make an impact on them. Creating & delivering the message is crucial in affecting the political outcome in today’s world. Apolitalking can assist you in making the right choices.

Know Your Voters:

Electoral targeting is the examination of the historical voting tendencies and trends of voters in a selected political district. The goal of the analysis is to categorize districts according to several criteria, such as whether they will be favorable, persuadable or hostile, whether they vote heavily or lightly and whether or not they are prone to "swing voting", for example. Targeting means allowing a rational basis for formulating campaign strategy and eliminating subjective and inaccurate guess work. By properly categorizing districts, electoral targeting maximizes the efficient use of such scarce campaign resources as money, candidate time and volunteer time by applying these resources to where they will do the most good.
The size of the districts analyzed depend on the size and focus of a given campaign. A statewide campaign, for instance, might target on the county level to determine media buying strategy and then target individual precincts within counties to organize volunteer door-to-door canvassing activities. Almost any well organized and staffed campaign will eventually find itself with the need to target at the precinct level.

Voter List Management:

We will help you obtain all the needed telephone contact lists, walking lists, mailing labels and other voter lists which a sound campaign needs to reach voters. A file of all voters, matched with telephone numbers, and addresses can be established and Maintained by B.E.R.T.. Apolitalking will assist the training of staff members in using the integrated campaign system.

This is a partial list of services. If you need services not listed, please contact us to inquire about availability.

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